Scotland's new pork brand makes its debut this month!
18 September 2009
A new brand of pork from Scottish farms, "Specially Selected Pork Approved by Scottish SPCA", makes its debut on supermarket shelves and butchers' counters this month with Asda, supplied by Vion Halls, leading the way.
The initiative, developed by a partnership of Quality Meat Scotland and the Scottish SPCA, is on course to see hundreds of Scottish pig farms inspected and approved by the animal welfare charity.
It will be the United Kingdom's first farm assurance and food labelling scheme independently approved by a national animal welfare charity. Participation is voluntary and it is expected the vast majority of pig farms in Scotland, more than 200, will become involved. Already pig farms producing more than 4,000 pigs a week have been inspected by the Scottish SPCA.
Click below to continue reading...